Training is undoubtedly one of the most important investments an organization makes. But ensuring high ROI requires a strategic approach to spend management.
Consumer & Trade Publishing
As B2B publishers move toward digital content development, they must utilize the technological skills and services of specialists to ensure effective process and delivery.
Interestingly for academic publishers, mainstream tastes are beginning to lean toward detailed information consumption.
The rise of in-between mobile devices, neither pure phone nor total tablet, could dictate the next wave of content production.
The transition to publishing content digitally may go differently for various industries, but seems poised to affect every type of company.
Whether in the B2B or B2C sector, content releases are being trusted to produce exciting results.
Google's recent moves regarding ads show that to reach a wide audience digitally, it may be time to ditch Flash in favor of HTML5.
When deciding what types of smartphones are likely to receive their content, companies need to consider the growing market for used devices that are still relatively new.
The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.
Compatibility with HTML5 is a common feature of a plethora of mobile operating systems.